Marketing Dynamism
Springer International Publishing
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Timeline
Mendeley readers
| Chapter title |
Brand Tribalism: An Anthropological Perspective
|
|---|---|
| Chapter number | 67 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_67 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Harry A. Taute, Jeremy J. Sierra, Taute, Harry A., Sierra, Jeremy J. |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 2 | 15% |
| Student > Master | 2 | 15% |
| Professor | 1 | 8% |
| Student > Doctoral Student | 1 | 8% |
| Student > Ph. D. Student | 1 | 8% |
| Other | 0 | 0% |
| Unknown | 6 | 46% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 31% |
| Social Sciences | 2 | 15% |
| Unknown | 7 | 54% |