Marketing Dynamism
Springer International Publishing
Chapter title |
How to Adopt Social Behavior to Achieve Efficient Social Marketing
|
---|---|
Chapter number | 175 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_175 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Kuei-Feng Chang, Hao-Wei Yang, Chang, Kuei-Feng, Yang, Hao-Wei |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 20% |
Lecturer | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 2 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Nursing and Health Professions | 1 | 20% |
Business, Management and Accounting | 1 | 20% |
Psychology | 1 | 20% |
Unknown | 2 | 40% |