You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Use and Adaptation of International Internet Marketing Communications: A Conceptual Model
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Philip J. Boutin, Boutin, Philip J.
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Student > Bachelor||1||50%|
|Readers by discipline||Count||As %|