Attention for Chapter 104:
Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
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| Chapter title |
Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
|
| Chapter number |
104 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_104 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Mark S. Rosenbaum, Lauren I. Labrecque, Ioana Moraru, Rosenbaum, Mark S., Labrecque, Lauren I., Moraru, Ioana
|
Mendeley readers
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
2 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Bachelor |
1 |
50% |
| Unknown |
1 |
50% |
| Readers by discipline |
Count |
As % |
| Chemical Engineering |
1 |
50% |
| Unknown |
1 |
50% |
