Attention for Chapter 104:
Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
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Chapter title |
Bringing Cultural Diversity to Service Marketing Courses: A Servqual Exercise
|
Chapter number |
104 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_104 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Mark S. Rosenbaum, Lauren I. Labrecque, Ioana Moraru, Rosenbaum, Mark S., Labrecque, Lauren I., Moraru, Ioana
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Bachelor |
1 |
50% |
Unknown |
1 |
50% |
Readers by discipline |
Count |
As % |
Chemical Engineering |
1 |
50% |
Unknown |
1 |
50% |