Marketing Dynamism
Springer International Publishing
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
| Chapter title |
Value Generation And Impact On Commitment In Business-To-Business Relationships
|
|---|---|
| Chapter number | 243 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_243 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Ieda Lima Pereira, Aurea Helena Puga Ribeiro, Ricardo Teixeira da Veiga, Raquel Silveira Robbe, Pereira, Ieda Lima, Ribeiro, Aurea Helena Puga, da Veiga, Ricardo Teixeira, Robbe, Raquel Silveira |
Mendeley readers
The data shown below were compiled from readership statistics for 31 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 3 | 10% |
| Unknown | 28 | 90% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 11 | 35% |
| Student > Bachelor | 6 | 19% |
| Professor | 6 | 19% |
| Student > Doctoral Student | 3 | 10% |
| Student > Ph. D. Student | 3 | 10% |
| Other | 1 | 3% |
| Unknown | 1 | 3% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 18 | 58% |
| Computer Science | 8 | 26% |
| Social Sciences | 2 | 6% |
| Energy | 1 | 3% |
| Engineering | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 1 | 3% |