Attention for Chapter 85:
The Dark Side of Customer Co-Creation – What Happens When Technology-Based Co-Created Services Fail?
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| Chapter title |
The Dark Side of Customer Co-Creation – What Happens When Technology-Based Co-Created Services Fail?
|
| Chapter number |
85 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_85 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Matthias Handrich, Sven Heidenreich, Linn Thomas, Handrich, Matthias, Heidenreich, Sven, Thomas, Linn
|
Mendeley readers
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
9 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Bachelor |
3 |
33% |
| Librarian |
1 |
11% |
| Professor |
1 |
11% |
| Researcher |
1 |
11% |
| Professor > Associate Professor |
1 |
11% |
| Other |
0 |
0% |
| Unknown |
2 |
22% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
5 |
56% |
| Arts and Humanities |
1 |
11% |
| Engineering |
1 |
11% |
| Unknown |
2 |
22% |
