Marketing Dynamism
Springer International Publishing
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Timeline
Mendeley readers
| Chapter title |
The Dark Side of Customer Co-Creation – What Happens When Technology-Based Co-Created Services Fail?
|
|---|---|
| Chapter number | 85 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_85 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Matthias Handrich, Sven Heidenreich, Linn Thomas, Handrich, Matthias, Heidenreich, Sven, Thomas, Linn |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 10 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 30% |
| Librarian | 1 | 10% |
| Professor | 1 | 10% |
| Researcher | 1 | 10% |
| Professor > Associate Professor | 1 | 10% |
| Other | 0 | 0% |
| Unknown | 3 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 50% |
| Arts and Humanities | 1 | 10% |
| Engineering | 1 | 10% |
| Unknown | 3 | 30% |