Marketing Dynamism
Springer International Publishing
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Timeline
Mendeley readers
| Chapter title |
Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
|
|---|---|
| Chapter number | 128 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-10912-1_128 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Akiko Arai, Yonghwan Chang, Arai, Akiko, Chang, Yonghwan |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 22 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 4 | 18% |
| Professor > Associate Professor | 2 | 9% |
| Student > Bachelor | 2 | 9% |
| Lecturer > Senior Lecturer | 1 | 5% |
| Other | 1 | 5% |
| Other | 3 | 14% |
| Unknown | 9 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 4 | 18% |
| Business, Management and Accounting | 4 | 18% |
| Sports and Recreations | 3 | 14% |
| Economics, Econometrics and Finance | 2 | 9% |
| Unknown | 9 | 41% |