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Chapter title |
Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
|
---|---|
Chapter number | 128 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_128 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Akiko Arai, Yonghwan Chang, Arai, Akiko, Chang, Yonghwan |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 15% |
Professor > Associate Professor | 2 | 15% |
Other | 1 | 8% |
Student > Ph. D. Student | 1 | 8% |
Lecturer > Senior Lecturer | 1 | 8% |
Other | 0 | 0% |
Unknown | 6 | 46% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 23% |
Sports and Recreations | 2 | 15% |
Economics, Econometrics and Finance | 2 | 15% |
Unknown | 6 | 46% |