Attention for Chapter 128:
Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
|
| Chapter number |
128 |
| Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
| Published by |
Springer, Cham, January 2015
|
| DOI |
10.1007/978-3-319-10912-1_128 |
| Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
| Authors |
Akiko Arai, Yonghwan Chang, Arai, Akiko, Chang, Yonghwan
|
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| Unknown |
13 |
100% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Bachelor |
2 |
15% |
| Professor > Associate Professor |
2 |
15% |
| Other |
1 |
8% |
| Student > Ph. D. Student |
1 |
8% |
| Lecturer > Senior Lecturer |
1 |
8% |
| Other |
0 |
0% |
| Unknown |
6 |
46% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
3 |
23% |
| Sports and Recreations |
2 |
15% |
| Economics, Econometrics and Finance |
2 |
15% |
| Unknown |
6 |
46% |
