Attention for Chapter 128:
Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
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Chapter title |
Achieving Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty
|
Chapter number |
128 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_128 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Akiko Arai, Yonghwan Chang, Arai, Akiko, Chang, Yonghwan
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
14 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor > Associate Professor |
2 |
14% |
Student > Bachelor |
2 |
14% |
Lecturer > Senior Lecturer |
1 |
7% |
Other |
1 |
7% |
Student > Ph. D. Student |
1 |
7% |
Other |
1 |
7% |
Unknown |
6 |
43% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
4 |
29% |
Sports and Recreations |
2 |
14% |
Economics, Econometrics and Finance |
2 |
14% |
Unknown |
6 |
43% |