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Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Springer, Cham, January 2015
Anjali Bal, Adam Mills, Ronika Chakrabarti, Nie Terblanche, Robert A. Opoku, Bal, Anjali, Mills, Adam, Chakrabarti, Ronika, Terblanche, Nie, Opoku, Robert A.
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
|Readers by professional status||Count||As %|
|Readers by discipline||Count||As %|
|Business, Management and Accounting||1||100%|