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Chapter title |
Cyber-Positioning: Bestselling Authors’ Online Communicated Brand Personalities
|
---|---|
Chapter number | 113 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_113 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Anjali Bal, Adam Mills, Ronika Chakrabarti, Nie Terblanche, Robert A. Opoku, Bal, Anjali, Mills, Adam, Chakrabarti, Ronika, Terblanche, Nie, Opoku, Robert A. |