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Chapter title |
Why is it Important for Private Labels to Innovate? : The Effects on Trust and WOM.
|
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Chapter number | 44 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10912-1_44 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Carmen Abril, Joaquin Sanchez, Diana Gavilan, Roberto Manzano, Maria Avello, Abril, Carmen, Sanchez, Joaquin, Gavilan, Diana, Manzano, Roberto, Avello, Maria |