Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Dynamism Inside the MO Box: the Credibility of Market Information as A Key Factor in Market Orientation
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Chapter number | 13 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_13 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube, Yamashita, Yuko, Uehara, Wataru, Sasaki, Masato, Fukutomi, Gen, Fukuchi, Hiroyuki, Numagami, Tsuyoshi, Kato, Toshihiko, Karube, Masaru |
Country | Count | As % |
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Unknown | 2 | 100% |
Readers by professional status | Count | As % |
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Librarian | 1 | 50% |
Student > Postgraduate | 1 | 50% |
Readers by discipline | Count | As % |
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Arts and Humanities | 1 | 50% |
Business, Management and Accounting | 1 | 50% |