Attention for Chapter 23:
An Empirical Test of an Integrative Model of Consumer Trust in an E-Retailer
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Chapter title |
An Empirical Test of an Integrative Model of Consumer Trust in an E-Retailer
|
Chapter number |
23 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_23 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Cuiping Chen, Matthew O’Brien, Lin Guo, Chen, Cuiping, O’Brien, Matthew, Guo, Lin
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
1 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unknown |
1 |
100% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
100% |