Attention for Chapter 81:
An Assessment of Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
An Assessment of Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector
|
Chapter number |
81 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_81 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Selcuk Ertekin, Lou E. Pelton, Ertekin, Selcuk, Pelton, Lou E.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
19 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Ph. D. Student |
6 |
32% |
Lecturer |
3 |
16% |
Student > Master |
3 |
16% |
Student > Bachelor |
1 |
5% |
Student > Doctoral Student |
1 |
5% |
Other |
1 |
5% |
Unknown |
4 |
21% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
5 |
26% |
Psychology |
3 |
16% |
Medicine and Dentistry |
2 |
11% |
Social Sciences |
2 |
11% |
Economics, Econometrics and Finance |
1 |
5% |
Other |
2 |
11% |
Unknown |
4 |
21% |