Attention for Chapter 141:
Warranty and Price as Quality Signals: The Effect of Signal Consistency/Inconsistency and Signal Unexpectedness on Product Perception
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Chapter title |
Warranty and Price as Quality Signals: The Effect of Signal Consistency/Inconsistency and Signal Unexpectedness on Product Perception
|
Chapter number |
141 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_141 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Sultan Alaswad Alenazi, Alenazi, Sultan Alaswad
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Professor |
1 |
25% |
Student > Ph. D. Student |
1 |
25% |
Researcher |
1 |
25% |
Unknown |
1 |
25% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
50% |
Social Sciences |
1 |
25% |
Unknown |
1 |
25% |