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Chapter title |
Skin Tone in Advertising: an Exploratory Study of the Factors Influencing Advertising Effectiveness
|
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Chapter number | 152 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_152 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Srdan Zdravkovic, Kevin Lehnert, Rick T. Wilson, Zdravkovic, Srdan, Lehnert, Kevin, Wilson, Rick T. |