Attention for Chapter 179:
Global Vs. Local Brand Positioning Strategies: the Moderating Effect Of Belief in Global Citizenship
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Chapter title |
Global Vs. Local Brand Positioning Strategies: the Moderating Effect Of Belief in Global Citizenship
|
Chapter number |
179 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_179 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Bashar S. Gammoh, Anthony C. Koh, Sam C. Okoroafo, Gammoh, Bashar S., Koh, Anthony C., Okoroafo, Sam C.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
50% |
Student > Ph. D. Student |
1 |
50% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
50% |
Business, Management and Accounting |
1 |
50% |