Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Rewards, Can They be Used to Help the Coordination of Sales and Makreting Activities?
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Chapter number | 158 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_158 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Kenneth Le Meunier-FitzHugh, Leslie Le Meunier-FitzHugh, Meunier-FitzHugh, Kenneth Le, Meunier-FitzHugh, Leslie Le |