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Mendeley readers
Chapter title |
Consumer Skepticism and Blogs: Implications for Marketing Communicators
|
---|---|
Chapter number | 83 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_83 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Leyland Pitt, Peter Steyn, Gene van Heerden, Esmail Salehi-Sangari, Nic Terblanche, Pitt, Leyland, Steyn, Peter, van Heerden, Gene, Salehi-Sangari, Esmail, Terblanche, Nic |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 100% |
Researcher | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |
Computer Science | 1 | 100% |