Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands
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Chapter number | 52 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_52 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Ulrich R. Orth, Albert Stöckl, Joëlle Brouard, Alessio Cavicchi, Monica Faraoni, Mikel Larreina, Benoît Lecat, Janeen Olson, Carmen Rodriguez-Santos, Cristina Santini, Roberta Veale, Damien Wilson, Orth, Ulrich R., Stöckl, Albert, Brouard, Joëlle, Cavicchi, Alessio, Faraoni, Monica, Larreina, Mikel, Lecat, Benoît, Olson, Janeen, Rodriguez-Santos, Carmen, Santini, Cristina, Veale, Roberta, Wilson, Damien |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Student > Ph. D. Student | 1 | 20% |
Lecturer > Senior Lecturer | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Unspecified | 1 | 20% |
Economics, Econometrics and Finance | 1 | 20% |
Unknown | 1 | 20% |