Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
The Persistence of Brand Value at Country, Industry and Firm Levels
|
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Chapter number | 61 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_61 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Yi-Min Chen, Chen, Yi-Min |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 29% |
Lecturer > Senior Lecturer | 2 | 29% |
Student > Doctoral Student | 1 | 14% |
Student > Ph. D. Student | 1 | 14% |
Unknown | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Environmental Science | 1 | 14% |
Computer Science | 1 | 14% |
Economics, Econometrics and Finance | 1 | 14% |
Engineering | 1 | 14% |
Other | 0 | 0% |
Unknown | 1 | 14% |