Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Creating Value through Prosumption: an Empirical Analysis of Diy Practice
|
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Chapter number | 54 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_54 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Marco Wolf, Shaun McQuitty, Wolf, Marco, McQuitty, Shaun |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Student > Ph. D. Student | 1 | 25% |
Student > Doctoral Student | 1 | 25% |
Student > Master | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Business, Management and Accounting | 1 | 25% |
Psychology | 1 | 25% |
Design | 1 | 25% |