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Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

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    Book Overview
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    Chapter 1 Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers
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    Chapter 2 Evaluating Credence Service Quality: The Effects of Experience Service Failure and Trust
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    Chapter 3 Perceived Control in Pricing and Service Strategies
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    Chapter 4 Implications of Remote Service Delivery on Customer Relationship Management: A Qualitative Study in a B2B-Setting
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    Chapter 5 Gift Card Meanings
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    Chapter 6 The 80/20 Rule of Customer Loyalty: Examining the Role of Share of Wallet (SOW) as a Moderator of Affect- and Trust-Mediated Effects
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    Chapter 7 Strategy Factors Associated with the Export Performance of Manufacturing Firms
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    Chapter 8 The Influencing Factors of China’S Textiles and Apparel Exporting Prices: an Empirical Analysis Based on Panel Data
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    Chapter 9 Reconceptualizing Consumer Perception of Relationship Quality: an Empirical Test of the Construct and its Nomological Validity
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    Chapter 10 An Alternative Scale of Emotional Attachment
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    Chapter 11 Examining the Construct Validity of the Lockwood Goal Orientation Scale
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    Chapter 12 On the Consequences of Market Orientation
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    Chapter 13 Dynamism Inside the MO Box: the Credibility of Market Information as A Key Factor in Market Orientation
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    Chapter 14 Managing Marketing Employees for Superior Business Performance Through High-Involvement HRM Practices: Does Marketing Department Structure Matter?
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    Chapter 15 Social Capital as A Micro-Level Origin of Organizational Capabilities
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    Chapter 16 Engaging with the Enemy: Understanding Adversarial Stakeholder Processes and Outcomes
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    Chapter 17 Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy
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    Chapter 18 Does CSR Influence the Taste of Chocolate?
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    Chapter 19 Do Consumers Value Corporate Social Responsibility in an Economic Downturn?
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    Chapter 20 Intention Attributions as a Mediator Between Corporate Social Responsibility Initiatives and Stakeholder Perception
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    Chapter 21 Relational Trust and Firm Performance
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    Chapter 22 Market Segmentation and Performance: A Critical Review of the Literature and a Reconceptualization as a Dynamic Capability
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    Chapter 23 An Empirical Test of an Integrative Model of Consumer Trust in an E-Retailer
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    Chapter 24 An Exploratory Investigation of Two Types of Browsers
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    Chapter 25 Loyalty Programs Building Customer-Retailer Relationships: Role of Identity Salience
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    Chapter 26 Self-Gifting: What Could This Mean For Me?
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    Chapter 27 Uncertain Travel Environments And Risk Attitudes Scales
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    Chapter 28 Do Investors Reward Car Manufacturers: Driving Customer Satisfaction?
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    Chapter 29 Does Marketing Performance Drive Financial Performance?
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    Chapter 30 Standing Out From The Crowd - Determinants Of Consumers’ Niche Orientation
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    Chapter 31 Consumers’ Need for Uniqueness in the Workplace
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    Chapter 32 Product Information Presented as Ratios and Consumer Processing Modes: can Analytical Processing Lead to More Biased Judgments for Certain Ratio Formats?
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    Chapter 33 The Revelation of Wal-Mart’s Failure in China
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    Chapter 34 The Endorsement Effect of Country Leaders on the Country Brand Equity
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    Chapter 35 Do Price Comparison Website Practices Involve Ethical Problems? A Preliminary Assessment of the Practices of Price Comparison Websites and Their Operator(S)
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    Chapter 36 Factors Inhibiting the Standardization of Global Channel Strategy
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    Chapter 37 The Tension Between Business and Romance: A Qualitative Study in the Global Wine Industry
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    Chapter 38 Parallel Imports Debate and Resource-Advantage Theory
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    Chapter 39 Performance Impact of Integrated Downstream Supply Chain Partnerships: Mediating Role of Process Improvements
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    Chapter 40 Convergence and Divergence in Meanings Among Actors in the Value Chain for Potatoes
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    Chapter 41 Examining Project Management Through a Marketing Lens: a Literature Review and Research Agenda
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    Chapter 42 Branded Spaces: Understanding the Connection between Architecture/Design and Services Marketing
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    Chapter 43 How to Attract Prospective Students? on the Influence of Study Course Image on Behavioral Intentions
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    Chapter 44 Are Business Students Learning What Businesses Need?
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    Chapter 45 Service Learning Through NPOS: The New Service-Dominant Logic in Education?
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    Chapter 46 Implementing an Older Innovation: Board Game Simulation in a Retail and Marketing Channels Course
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    Chapter 47 Ethical and Environmental Product Sourcing: Additional Dimensions in Measuring Country-of-Origin Images
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    Chapter 48 Corporate Social Responsibility: The Role of Governance
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    Chapter 49 Consumer Misbehavior: The Dark Side of Brand Loyalty
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    Chapter 50 Innovation and Commoditization: Asian Cross-Border Sourcing Practices
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    Chapter 51 Corporate Hospitality: Benefits, Challenges & Approach in Financial Services
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    Chapter 52 Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands
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    Chapter 53 Personal Opinions and Beliefs as Determinants of Collegiate Football Consumption for Revered and Hated Teams
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    Chapter 54 Creating Value through Prosumption: an Empirical Analysis of Diy Practice
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    Chapter 55 Testing the Premise that Marketing Attitudes and Brand Orientation Correlate with Nonprofit Performance: Connecting Research and Practice
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    Chapter 56 Mental Budgeting and Charitable Giving: Matching Motives with Budgets to Maximize Giving
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    Chapter 57 Life is Good: An Exloration of Compassionate Marketing
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    Chapter 58 Optimal Pricing in Tiered Markets
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    Chapter 59 Method Variation in Calculating Perceived Change
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    Chapter 60 The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode
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    Chapter 61 The Persistence of Brand Value at Country, Industry and Firm Levels
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    Chapter 62 The Role of Entrepreneurial Orientation in Overcoming Known and Unknown Barriers to Entry in Foreign Markets
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    Chapter 63 Mental Account Matters in Planning C2C On-Line Resale: the Influnece of Endowment Effect
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    Chapter 64 The Impact of Consumer Nostalgias and Self Concept on Brand Evaluations
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    Chapter 65 Confidence in Ordinal Judgments: Role of Consumer Metacognition and Implications for Bayesian Updating
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    Chapter 66 Assessing return on Marketing Contacts in B2B Market
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    Chapter 67 Consideration-Set Restriction: How Limited Availability Affects Choice, Atisfaction, And Future Intentions
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    Chapter 68 Acceptance of Remote Services: Long-Term Adoption of Interactive Services Among Business Customers
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    Chapter 69 Marketing Education For Sustainability
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    Chapter 70 A Comprehensive Approach To Brand Equity: Integrating Product And Corporate Brand Equity into Total Brand Equity Measurement
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    Chapter 71 Employee Openness And Organizational Responsiveness: Examining Environmental Influences on Positive Employee Brand Behaviour
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    Chapter 72 Critical Review as a Method of Inquiry: Issues and Implications
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    Chapter 73 Researching The Structures and Processes of Collaborative Academic Networks
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    Chapter 74 Antecedents To Pricing Strategy: Factors Driving The Selection Of Pricing Strategy For New Products or Services Of Technology-Based New Ventures
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    Chapter 75 An Examination Of Price Evolution of Products During Market Diffusion Stages: a Case With Fine Arts
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    Chapter 76 Addressing Social Problems Through Social Enterprise: The Role of Marketing
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    Chapter 77 Towards an Integrated Strategic Sustainability Theoretical Model.
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    Chapter 78 Dynamic Capabilities for Environmental Sustainability (DCES): Antecedents and Characteristics
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    Chapter 79 The Relevance of Specific Corporate Associations Against Overall Corporate Image for Consumer Behavior
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    Chapter 80 Developing, Harnessing and Managing “Creative” Marketing Organizations: The Role of Creative People, Creative Communities and Macro-Environmental Characteristics
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    Chapter 81 An Assessment of Consumers’ Willingness to Patronize Foreign-Based Business Format Franchises: An Investigation in the Fast-Food Sector
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    Chapter 82 The Affective and Cognitive Dimensions of Country Image: Perceptions of U.S. Products in Kuwait
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    Chapter 83 Consumer Skepticism and Blogs: Implications for Marketing Communicators
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    Chapter 84 Does Your Online Advertising Work for Every Consumer? Measuring Age-Related Advertising Effectiveness in an Internet Company
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    Chapter 85 Political AD Portraits: A Visual Analysis of Constituents’ Reaction to Political Spoof ADS
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    Chapter 86 Response-Based Segmentation in PLS Path Modeling: Application Of Fimix-Pls to American Customer Satisfaction Index Data
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    Chapter 87 Market Segmentation: Validating a Qualitative Algorithm to Examine Stages of Consumer Involvement in Sport
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    Chapter 88 A Scobit-Based Travel Mode Choice Model
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    Chapter 89 An Examination of Value Equity in Event Service: The Moderating Role of Event Experience
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    Chapter 90 Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument
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    Chapter 91 Trustworthiness of Service Providers: A Comparison of Alternative Models
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    Chapter 92 These Times are Changing: My Teaching Philosophy and Passion Driven Approach
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    Chapter 93 Effective Teaching: Perspectives and Insights
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    Chapter 94 Subsistence Consumer Markets: A Third Revolution for Marketing Pedagogy
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    Chapter 95 Traumatized Economies – and Marketing Paths to Recovery
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    Chapter 96 Consumers’ Participation in the Online Communities: a Malaysian Context
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    Chapter 97 Interactivity Quality and Consumer-Brand Relationship in Vitural Brand Communities
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    Chapter 98 How Companies Implement Kam: a Four-Stage Model
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    Chapter 99 Understanding Differences in Customer Willingness to Pay (WTP): Context Effects, Attribute Framing, and Perceptions of Fairness
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    Chapter 100 Price Drops, and Price Unfairness Perceptions
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    Chapter 101 Determining Fairness: a Cognitive Process of Price Fairness Situations
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    Chapter 102 Consumer’s Inferences of Manipulative Intent in the Store Environment: the Effects of Atmospherics and Perceived Appropriateness
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    Chapter 103 Conceptualizing Independent and Interdependent Effects on Luxury Consumption
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    Chapter 104 Is All that Glitters Gold, Actually? Exploring Advertising Impact of Refined Premium Print
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    Chapter 105 The Brand Scoring Project; an Academic and Practitioner Collaboration
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    Chapter 106 Service Failure: Causal Attribution, Emotional Responses and Behavioral Outcomes
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    Chapter 107 A Multilevel-Investigation of the Moderating Role of Personality Traits to Perform Service Recovery in Cambodia, Taiwan, and Sigapore
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    Chapter 108 Creativity and Visual Complexity
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    Chapter 109 The Moderating Effect of Creativity Through Interference on Recall and Global Judgments
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    Chapter 110 Developing an Advertising Personal Nostalgia Intensity Scale
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    Chapter 111 Under what Conditions does Trust Make a Consumer Re-Patronice or Even Stay Loyal to an E-Retailer?
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    Chapter 112 A Study of Customer E-Loyalty: The Role of Mediators
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    Chapter 113 What’s in Your Cart? Infleunce of Individual Differences on Product Class Specific Shopping
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    Chapter 114 Religious Commitment and Muslim Consumers: A Model to Study the Consumer Decision Making Process
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    Chapter 115 Influence of Modes of Acculturation on the Consumer Behavior of West African Immigrants in Canada
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    Chapter 116 Consumer Loyalty among Immigrants: The Relationship among Ethnic Identity, Change-Seeking Tendency and Consumer Loyalty and the Mediating Role of Acculturation
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    Chapter 117 Incorporating Social Marketing into an Introductory Marketing Course Curriculum: An Interdisciplinary Case Study
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    Chapter 118 Promoting Student Learning with Online Videos: A Research Agenda
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    Chapter 119 Second Best in Second Life: Teaching Marketing Cases in a Virtual World Environment
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    Chapter 120 Applying Principles of Instructional Design to an Electronic Reverse Auction Negotiation Exercise
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    Chapter 121 Influence of Ethical Climate on Commitment and Ethical Behavior: A Study among French Salespeople
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    Chapter 122 Scales in JPSSM from 1980 to 2009: A Social Network Analysis
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    Chapter 123 The Global Marketing and Consumption of Sport
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    Chapter 124 An Empirical Study of Relationship Benefit-Based Drivers of Customer Assets in the Context of China: The Mediating Role of Relationship Quality
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    Chapter 125 The Effect of Customer’s Greenness and Perceived Value on Loyalty in Industrial Relationships. The Role of Communication and Relationship Length
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    Chapter 126 The Impact of Environmental Factors on Website Localization Decisions
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    Chapter 127 Source Effects in Online Sales Situations: The Role of Avatar-Buyer (DIS)Similarity
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    Chapter 128 Utilizing Web Sites to Provide Information and Build Relationships with Consumers
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    Chapter 129 Distal Salesperson-Supervisor Relationships: A Conceptual Integration of Self-Determination, Leadership, and Communication Theories
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    Chapter 130 The Indirect Effect of Advertising Perceptions on Salesperson Effort and Performance
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    Chapter 131 The Relationship Between Job Liking, Selling Skills, and Empowerment of Retail Salespeople and their Affective Organizational Commitment
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    Chapter 132 Does Satisfaction Lead to Loyalty? An Attributional Theory Approach
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    Chapter 133 Soft and Hard Benefits of Loyalty Programs and Loyalty Outcomes
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    Chapter 134 Solution Orientation: Theoretical Frameworks, Practical Applications and Challenges
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    Chapter 135 Choice Between Pleasure and Function: A Cross-Cultural Perspective
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    Chapter 136 Regulatory Fit with the Benefit Level of a Goal-Vehicle and Fit with the Goal: Their Combined Influence on Purchase Behavior
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    Chapter 137 Marketing Profits as a New Profitability Metric Based on Lead Products: Comparison with Accounting Profits and Implications for Retailers
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    Chapter 138 Interconnected Operant Resources and Market Performance: The Retailers’ Perspective
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    Chapter 139 Retail Free-Riding: The Case of the Wallpaper Industry
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    Chapter 140 Consumer Understanding and Use of Numeric Information in Product Claims
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    Chapter 141 Warranty and Price as Quality Signals: The Effect of Signal Consistency/Inconsistency and Signal Unexpectedness on Product Perception
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    Chapter 142 Closer than you Think: Outshopping Intentions and the Perceptions of Distance
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    Chapter 143 Dimensions Of Commitment in the Relationship Development Process: An Exploratory Study
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    Chapter 144 The Impact of Servitization on Selling
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    Chapter 145 Knowledge Transfer from Experts to Novices: A Causal Attribution Approach
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    Chapter 146 Impact of CRM on sales Performance for virtual sales professionals
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    Chapter 147 Why do they Use Social Networking Site: Social Capital and Transaction Cost Perspectives
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    Chapter 148 Social Networking as a Marketing Tool
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    Chapter 149 Consumer E-Commerce Dissonance: Innovating without Alienating Before Information Overload
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    Chapter 150 Intrinsic, Prime, and Individual Influences on Contextual Design Fluency
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    Chapter 151 A Systematic Review of NPD Alliances: Themes, Central Issues, Theoretical Foundations, and Research Agenda
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    Chapter 152 Skin Tone in Advertising: an Exploratory Study of the Factors Influencing Advertising Effectiveness
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    Chapter 153 Influencing Consumer Perceptions of a Social Issue: an Experiment on the Effects of Message Sidedness and Inward/Outward Focus on Consumer Attitudes Toward Genetically Modified Foods.
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    Chapter 154 The Impact of Unique Attribute Information on the Evaluation of Branded Products
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    Chapter 155 Measuring Collective Cognition in Online Conversations
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    Chapter 156 The Moderating Roles of Perceived Risks and Social Influences with Regard to the Effects of Consumers’ Perceived Value and Online Purchasing
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    Chapter 157 An Investigation into those who Pass Along Viral Marketing Messages
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    Chapter 158 Rewards, Can They be Used to Help the Coordination of Sales and Makreting Activities?
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    Chapter 159 Designing Sales Contests in Call Centers: Understand Telemarketers’ Preferences and Recommendations for Compensation
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    Chapter 160 Perceptions of Sales Pressure: A Qualitative Study
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    Chapter 161 Examining the Relationship Between Branding a Place and Sustainable Development
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    Chapter 162 How do Limited Editions Work in FMCG Context
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    Chapter 163 How Consumer Relevance Creates Brand Value
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    Chapter 164 Internet-Based Surveys: Methodological Issues
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    Chapter 165 Balanced Innovations in New Product Development: Sunny Faces, Sunny Technology
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    Chapter 166 The Impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers
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    Chapter 167 Cross-Border Shopping: Mexican Shoppers in the US and American Shoppers in Mexico
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    Chapter 168 Exploring the Quality of Life and Luxury Goods Consumption From A Middle Eastern Perspective
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    Chapter 169 The Academic Career Stages in 2010: Insights and Observations
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    Chapter 170 Making the Transition From Student to Salesperson: A Role Identity Approach
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    Chapter 171 Characteristics That Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy
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    Chapter 172 Impact of Goal Orientation on Salespeople’s Adaptive Selling: the Mediating Effect of Perceived Sales Force Obsolescence
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    Chapter 173 When the Going Gets Tough, the Tough Get Dynamic: How Key Account Managers Use Adaptive Behavior in the Management of Conflicts
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    Chapter 174 Service Quality on Internet Banking
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    Chapter 175 Consumer Boycotts Through the Internet
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    Chapter 176 Remote Service Delivery and Relationship Management: Results of A Qualitative Study in A B2B-Setting
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    Chapter 177 Neglected Success Factors Of Tv-Sponsorship
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    Chapter 178 The Celebrity ‘Spokesorganization’
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    Chapter 179 Global Vs. Local Brand Positioning Strategies: the Moderating Effect Of Belief in Global Citizenship
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    Chapter 180 A Portfolio Approach to Sponsorship Alliances: Challenging Unilateral Brand Spillover Effects
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    Chapter 181 Celebrity Branded Products: an Exploratory Investigation Into Consumer Purchase Motivation and General Attitudes Toward the Brand
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    Chapter 182 Conversation Beyond the Classroom: Social Media and Marketing Education
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    Chapter 183 Consumers’ Knowledge Of Alcohol Consumption and its Implications on Public Policy
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    Chapter 184 Teleology From Complexity Sciences in Business Ethics: Formative, Rationalist or Transformative?
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    Chapter 185 Cpsc, Product-Harm Crisis, and Product Recalls: an Exploratory Study
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    Chapter 186 The Effects of Extrinsic Cues and Product Involvement Toward Willingness to Buy Non-Deceptive Counterfeit Branded Products: the Case Study Of Indonesian Consumers
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    Chapter 187 Investigation of Antecedents of Purchase Intention Toward Counterfeits – Implications From Culturally Diverse Countries
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    Chapter 188 What Factors Influence Consumers to buy or Rent Dvds? the Role of Consumer Perceptions and Implications to Movie Studios
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    Chapter 189 Crazy Little Thing Called Love: a Consumer-Retailer Relationship
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    Chapter 190 Conceptualising Customer-Perceived Value in the Online Context
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    Chapter 191 Perceived Credibility of Online Consumer Reviews: an Investigation Across Three Service Categories
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    Chapter 192 Brands as Hyper-Organic Beings — Introducing a Sociological Gestalt To Brand Metaphor Discourse
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    Chapter 193 Brand Orientation: Antecedents and Consequences
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    Chapter 194 In-Forming the Iphone: Sequence and Frequency of Technological Transmutations as Reflected in the Collective Media
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    Chapter 195 Success in Multichannel Retailing Using the Internet: an Exploratory Analysis
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    Chapter 196 The Role of B2B Virtual Trade Shows and Their Effect on Show Performance
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    Chapter 197 Chinese-Americans’ Acculturation and Unhealthy Fast-Food Preferences
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    Chapter 198 The Effect of Improvisation on Market Orientation: Case Studies of Small-Medium Sized Firms
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    Chapter 199 Market Performance Influenced by Miles & Snow’s Typologies, with Narver & Slater’s Market Orientation and Hrebiniak & Joyce’s Organizational Adaptation as Moderators
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    Chapter 200 Investigating the Customers’ Loyalty to Technology-Based Self-Service Coupons
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Title
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, October 2014
DOI 10.1007/978-3-319-11797-3
ISBNs
978-3-31-911796-6, 978-3-31-911797-3
Editors

Deeter-Schmelz, Dawn R.

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 176 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
India 2 1%
Brazil 1 <1%
Sweden 1 <1%
Argentina 1 <1%
Spain 1 <1%
Greece 1 <1%
Poland 1 <1%
Unknown 168 95%

Demographic breakdown

Readers by professional status Count As %
Student > Master 39 22%
Student > Bachelor 33 19%
Student > Ph. D. Student 31 18%
Student > Doctoral Student 16 9%
Researcher 14 8%
Other 24 14%
Unknown 19 11%
Readers by discipline Count As %
Business, Management and Accounting 79 45%
Economics, Econometrics and Finance 14 8%
Social Sciences 14 8%
Computer Science 11 6%
Psychology 9 5%
Other 27 15%
Unknown 22 13%