Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
The Effect of Customer’s Greenness and Perceived Value on Loyalty in Industrial Relationships. The Role of Communication and Relationship Length
|
---|---|
Chapter number | 125 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_125 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Nora Mustonen, Heikki Karjaluoto, Chanaka Jayawardhena, Mustonen, Nora, Karjaluoto, Heikki, Jayawardhena, Chanaka |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 100% |
Student > Ph. D. Student | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 200% |