You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Market Segmentation: Validating a Qualitative Algorithm to Examine Stages of Consumer Involvement in Sport
|
---|---|
Chapter number | 87 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_87 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Daniel Funk, Ceridwyn King, Mark Pritchard, Funk, Daniel, King, Ceridwyn, Pritchard, Mark |