Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
How Companies Implement Kam: a Four-Stage Model
|
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Chapter number | 98 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_98 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Iain A. Davies, Lynette Ryals, Davies, Iain A., Ryals, Lynette |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 29% |
Student > Bachelor | 2 | 29% |
Student > Postgraduate | 1 | 14% |
Student > Master | 1 | 14% |
Unknown | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 57% |
Engineering | 1 | 14% |
Unknown | 2 | 29% |