Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Conceptualising Customer-Perceived Value in the Online Context
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Chapter number | 190 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_190 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Connie Chang, Sally Dibb, Chang, Connie, Dibb, Sally |