Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Celebrity Branded Products: an Exploratory Investigation Into Consumer Purchase Motivation and General Attitudes Toward the Brand
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Chapter number | 181 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_181 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Stephanie T. Gillison, Kristy E. Reynolds, Gillison, Stephanie T., Reynolds, Kristy E. |
Country | Count | As % |
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Unknown | 4 | 100% |
Readers by professional status | Count | As % |
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Unspecified | 1 | 25% |
Other | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Business, Management and Accounting | 1 | 25% |
Unknown | 2 | 50% |