Attention for Chapter 17:
Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy
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Chapter title |
Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy
|
Chapter number |
17 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_17 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Sreedhar Madhavaram, Radha Appan, Madhavaram, Sreedhar, Appan, Radha
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
6 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
17% |
Researcher |
1 |
17% |
Lecturer |
1 |
17% |
Student > Doctoral Student |
1 |
17% |
Unknown |
2 |
33% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
17% |
Business, Management and Accounting |
1 |
17% |
Engineering |
1 |
17% |
Unknown |
3 |
50% |