Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Brand Orientation: Antecedents and Consequences
|
---|---|
Chapter number | 193 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_193 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Lamprini P. Piha, George J. Avlonitis, Piha, Lamprini P., Avlonitis, George J. |
Country | Count | As % |
---|---|---|
Canada | 1 | 2% |
Brazil | 1 | 2% |
Unknown | 46 | 96% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 11 | 23% |
Student > Master | 6 | 13% |
Lecturer | 5 | 10% |
Student > Doctoral Student | 5 | 10% |
Other | 1 | 2% |
Other | 4 | 8% |
Unknown | 16 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 25 | 52% |
Economics, Econometrics and Finance | 3 | 6% |
Agricultural and Biological Sciences | 1 | 2% |
Social Sciences | 1 | 2% |
Engineering | 1 | 2% |
Other | 0 | 0% |
Unknown | 17 | 35% |