Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
The Moderating Roles of Perceived Risks and Social Influences with Regard to the Effects of Consumers’ Perceived Value and Online Purchasing
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Chapter number | 156 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_156 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Wann-Yih Wu, Shu-Hui Chen, Hsiao-Yun Lu, Wu, Wann-Yih, Chen, Shu-Hui, Lu, Hsiao-Yun |
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 19% |
Researcher | 2 | 13% |
Student > Master | 2 | 13% |
Student > Doctoral Student | 1 | 6% |
Lecturer | 1 | 6% |
Other | 0 | 0% |
Unknown | 7 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 25% |
Social Sciences | 3 | 19% |
Economics, Econometrics and Finance | 1 | 6% |
Chemical Engineering | 1 | 6% |
Unknown | 7 | 44% |