You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Soft and Hard Benefits of Loyalty Programs and Loyalty Outcomes
|
---|---|
Chapter number | 133 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_133 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Timothy D. Butler, Giles D’Souza, Butler, Timothy D., D’Souza, Giles |