You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Source Effects in Online Sales Situations: The Role of Avatar-Buyer (DIS)Similarity
|
---|---|
Chapter number | 127 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_127 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Iryna Pentina, David Taylor, Ainsworth Bailey, Lilly Ye, Pentina, Iryna, Taylor, David, Bailey, Ainsworth, Ye, Lilly |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 50% |
Student > Master | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Psychology | 1 | 50% |