Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Perceived Credibility of Online Consumer Reviews: an Investigation Across Three Service Categories
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Chapter number | 191 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_191 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Pradeep Racherla, Wes Friske, Racherla, Pradeep, Friske, Wes |