Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Regulatory Fit with the Benefit Level of a Goal-Vehicle and Fit with the Goal: Their Combined Influence on Purchase Behavior
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Chapter number | 136 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_136 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Vincent Brown, Sameer Hosany, Isabella Chaney, Brown, Vincent, Hosany, Sameer, Chaney, Isabella |