Attention for Chapter 14:
Managing Marketing Employees for Superior Business Performance Through High-Involvement HRM Practices: Does Marketing Department Structure Matter?
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Chapter title |
Managing Marketing Employees for Superior Business Performance Through High-Involvement HRM Practices: Does Marketing Department Structure Matter?
|
Chapter number |
14 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_14 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Bulent Menguc, Seigyoung Auh, Menguc, Bulent, Auh, Seigyoung
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
50% |
Student > Ph. D. Student |
1 |
50% |
Researcher |
1 |
50% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
50% |
Economics, Econometrics and Finance |
1 |
50% |