Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Impact of Goal Orientation on Salespeople’s Adaptive Selling: the Mediating Effect of Perceived Sales Force Obsolescence
|
---|---|
Chapter number | 172 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_172 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Junwu Chai, Guangzhi Zhao, Chai, Junwu, Zhao, Guangzhi |