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Chapter title |
An Empirical Study of Relationship Benefit-Based Drivers of Customer Assets in the Context of China: The Mediating Role of Relationship Quality
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Chapter number | 124 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_124 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Yonggui Wang, Fuan Li, Shenghui An, Wang, Yonggui, Li, Fuan, An, Shenghui |