Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Consumer Understanding and Use of Numeric Information in Product Claims
|
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Chapter number | 140 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_140 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Namika Sagara, Ellen Peters, Sagara, Namika, Peters, Ellen |
Country | Count | As % |
---|---|---|
Germany | 1 | 50% |
Unknown | 1 | 50% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 50% |
Professor > Associate Professor | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Economics, Econometrics and Finance | 1 | 50% |