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Chapter title |
Influencing Consumer Perceptions of a Social Issue: an Experiment on the Effects of Message Sidedness and Inward/Outward Focus on Consumer Attitudes Toward Genetically Modified Foods.
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Chapter number | 153 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_153 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Michelle Renton, David Fortin, Kevin Voges, Renton, Michelle, Fortin, David, Voges, Kevin |