Attention for Chapter 84:
Does Your Online Advertising Work for Every Consumer? Measuring Age-Related Advertising Effectiveness in an Internet Company
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Chapter title |
Does Your Online Advertising Work for Every Consumer? Measuring Age-Related Advertising Effectiveness in an Internet Company
|
Chapter number |
84 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_84 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Johannes Grassmann, Malte Brettel, Grassmann, Johannes, Brettel, Malte
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Bachelor |
1 |
50% |
Student > Postgraduate |
1 |
50% |
Readers by discipline |
Count |
As % |
Economics, Econometrics and Finance |
1 |
50% |
Social Sciences |
1 |
50% |