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Chapter title |
Second Best in Second Life: Teaching Marketing Cases in a Virtual World Environment
|
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Chapter number | 119 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_119 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Anjali Bal, Victoria Crittenden, Wade Halvorson, Leyland Pitt, Michael Parent, Bal, Anjali, Crittenden, Victoria, Halvorson, Wade, Pitt, Leyland, Parent, Michael |