You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Conversation Beyond the Classroom: Social Media and Marketing Education
|
---|---|
Chapter number | 182 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_182 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Tracy Tuten, Lyle Wetsch, Caroline Munoz, Tuten, Tracy, Wetsch, Lyle, Munoz, Caroline |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Mexico | 1 | 33% |
Unknown | 2 | 67% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 33% |
Student > Ph. D. Student | 1 | 33% |
Professor > Associate Professor | 1 | 33% |
Researcher | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 2 | 67% |
Computer Science | 1 | 33% |
Business, Management and Accounting | 1 | 33% |