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Chapter title |
What Factors Influence Consumers to buy or Rent Dvds? the Role of Consumer Perceptions and Implications to Movie Studios
|
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Chapter number | 188 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_188 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Eddie Rhee, Rhee, Eddie |