Attention for Chapter 70:
A Comprehensive Approach To Brand Equity: Integrating Product And Corporate Brand Equity into Total Brand Equity Measurement
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Chapter title |
A Comprehensive Approach To Brand Equity: Integrating Product And Corporate Brand Equity into Total Brand Equity Measurement
|
Chapter number |
70 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_70 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Hamed M. Shamma, Salah S. Hassan, Shamma, Hamed M., Hassan, Salah S.
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
20% |
Student > Ph. D. Student |
1 |
20% |
Student > Bachelor |
1 |
20% |
Lecturer |
1 |
20% |
Student > Master |
1 |
20% |
Other |
0 |
0% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
3 |
60% |
Unspecified |
1 |
20% |
Social Sciences |
1 |
20% |