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Chapter title |
Developing, Harnessing and Managing “Creative” Marketing Organizations: The Role of Creative People, Creative Communities and Macro-Environmental Characteristics
|
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Chapter number | 80 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_80 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Van R. Wood, Frank J. Franzak, Dennis A. Pitta, Tom Gillpatrick, Wood, Van R., Franzak, Frank J., Pitta, Dennis A., Gillpatrick, Tom |