Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Consumer Loyalty among Immigrants: The Relationship among Ethnic Identity, Change-Seeking Tendency and Consumer Loyalty and the Mediating Role of Acculturation
|
---|---|
Chapter number | 116 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_116 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Sigal Segev, Ayalla A. Ruvio, Aviv Shoham, Segev, Sigal, Ruvio, Ayalla A., Shoham, Aviv |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |