Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Understanding Differences in Customer Willingness to Pay (WTP): Context Effects, Attribute Framing, and Perceptions of Fairness
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Chapter number | 99 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11797-3_99 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
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Authors |
Ashutosh Dixit, Kenneth D. Hall, Thomas W. Whipple, Nicholas R. Bertram, Dixit, Ashutosh, Hall, Kenneth D., Whipple, Thomas W., Bertram, Nicholas R. |
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Unknown | 1 | 100% |
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Unspecified | 1 | 100% |