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Chapter title |
Balanced Innovations in New Product Development: Sunny Faces, Sunny Technology
|
---|---|
Chapter number | 165 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_165 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Lan Jiang, JoAndrea Hoegg, Darren W. Dahl, Jesse King, Matthew Metzger, Scott Owen, Lynn R. Kahle, Jiang, Lan, Hoegg, JoAndrea, Dahl, Darren W., King, Jesse, Metzger, Matthew, Owen, Scott, Kahle, Lynn R. |