Attention for Chapter 60:
The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode
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Chapter title |
The Impact of Strategic Characteristics, and Market Popential on Born Global Firms’ Choice of Entry Mode
|
Chapter number |
60 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-11797-3_60 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Kalanit Efrat, Aviv Shoham, Efrat, Kalanit, Shoham, Aviv
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
2 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Master |
1 |
50% |
Unknown |
1 |
50% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
50% |
Unknown |
1 |
50% |