Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
The Effects of Extrinsic Cues and Product Involvement Toward Willingness to Buy Non-Deceptive Counterfeit Branded Products: the Case Study Of Indonesian Consumers
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Chapter number | 186 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_186 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Anas Hidayat, Katherine Mizerski, Hidayat, Anas, Mizerski, Katherine |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 1 | 25% |
Unknown | 3 | 75% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Unknown | 3 | 75% |