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Chapter title |
The 80/20 Rule of Customer Loyalty: Examining the Role of Share of Wallet (SOW) as a Moderator of Affect- and Trust-Mediated Effects
|
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Chapter number | 6 |
Book title |
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11797-3_6 |
Book ISBNs |
978-3-31-911796-6, 978-3-31-911797-3
|
Authors |
Ipshita Ray, Morris B. Holbrook, Ray, Ipshita, Holbrook, Morris B. |